When you think of people who have a great personal brand, Oprah Winfrey, Suze Orman, and Dani Johnson might come to mind. See each one of these people have built powerful personal brands that have propelled them to the top of their industries. But what have they done to master their personal brand?
Well like many other successful people, they took the time to connect, communicate, build, and protect their brands. Now there is no magic to this, there are just a few personal branding principals that should be followed to reach great success.
Principal #1 You already have your own personal brand whether you recognize it or not. Your brand is YOU! You are unique in your own way and it is up to you to improve, strengthen, and make changes to it as necessary.
Principal #2 Your personal brand exists in the minds of other people in the way they perceive, think, and feel about you. Think about someone you may have encountered in your life that you perceived as a hateful or negative person because of one interaction that you had or something someone else told you about them. You may not even know this person very well or anything about them but you view them in a negative light. So it is critical to keep in mind that your personal brand is not what you think it is but what others perceive it to be.
Principal #3 A common misunderstanding with personal branding is that it is all about YOU but that is far from the truth. Even though personal branding is about representing yourself, it is also (very much) about your audience. It is about impacting and fulfilling a need of your audience.
Principal #4 Since your personal brand exists in the minds of your audience; the only way to determine if your brand is successful is to find out how you are perceived by your audience. If there is a gap between what your audience thinks and feels about you and what you want them to think and feel, then you personal brand should be adjusted and strengthened.
Principal #5 In order to have a strong personal brand you must define it. Until you define your personal brand, your brand will just be a vague premise with no real foundation. The definition of your brand should define what you stand for and who you are targeting.
Principal #6 To have a great brand, you must respond to both emotional and functional needs. You must be able to provide your prospects with the solutions they are looking for and be able to connect with them on a personal level.
Principal #7 The best personal brands are credible, so you must be able to prove that you can deliver what you promise. It is not enough just to say you can fulfill a need; you must show that you have the ability to do it.
Principal #8 Your personal brand is built every single day, 24/7 and 365 days a year, through what you say and what you do. Now this doesn’t mean that you won’t make mistakes. However, it does mean that you must think about the behaviors that might damage your brand.
Principal #9 Communicate your brand consistently. If you don’t communicate your brand, how in the world will you be able to represent your personal brand as a strong and sturdy brand?
Principal #10 Do not pretend to be someone you are not, Be YOURSELF! Pretending to be someone else is dishonest and consequently you will be unhappy. Not to mention, it is hard to be consistent with a fake personal brand. So you must find out what your audience needs and align those needs with your own unique strengths and traits.
These personal branding principals can be applied to your network marketing business and life not only to achieve your goals, but to surpass them.
Dedicated To Your Success,
Tasha Palmer
615.713.1731
Skype: Tasha_Palmer
